Long Trail is one of the original craft breweries. Crafted with care over decades, the brand’s story remains as strong and relevant as ever before--but unfortunately its branding and packaging have lost that relevance.

In need of help bringing the beauty of the Green Mountains (the brand’s spiritual home) back to the heart of the brand, the Long Trail team approached Tavern for a rebrand. But, to reposition Long Trail as a contemporary craft beer brand whose relevance can stand the test of time, we knew our designs needed to deliver more than just a beautiful mountain vista.

Long Trail exists to celebrate its fans love of Vermont and the great outdoors and our designs should too. Immersing ourselves in the visual world of the Green Mountains, we took inspiration from timeless design featured on everything from trailhead signage to Vermont’s iconic license plates. Combining layers upon layers of rich colors, classic typefaces and mountain vistas, our updated visual identity system breathes new life into the Long Trail brand, flooding your senses and weaving together a vivid, contemporary take on the Green Mountains that the brand calls home.