Bottling the Spirit of Crif Dogs
Client
Crif Dogs
Packaging Design
Photography
Art Direction
There’s nothing more New York than a hot dog, no better companion than a carbonated beverage and no better place to get one than Crif Dogs. The infamous hot dog shop is the East Village’s favorite spot for a late-night street food fix and front for speakeasy, Please Don’t Tell.
In collaboration with Pernod Ricard, Crif Dogs is launching a line of to-go cocktails that take this timeless combination up a notch. Each classic cocktail flavor marries PDT’s mixology expertise with Pernod Ricard’s most popular spirits brands, paired with your favorite dog.
Designed by TAVERN, the agency of record for Crif Dogs and Please Don’t Tell, the bottles are layered with PDT easter eggs, in the spirit of speakeasy secrecy. Mike Perry, TAVERN’S creative director who led the rebrand for Please Don’t Tell and Crif Dogs back in 2021, revealed that the new range’s label designs were inspired by Crif Dog’s home: Saint Marks St. in New York City. Like New York itself, where nothing is forever and people from every walk of life can be found, the design is a melting pot of visual ephemera, from graffiti to old signage and everything in between.
There’s nothing more New York than a hot dog, no better companion than a carbonated beverage and no better place to get one than Crif Dogs. The infamous hot dog shop is the East Village’s favorite spot for a late-night street food fix and front for speakeasy, Please Don’t Tell.
In collaboration with Pernod Ricard, Crif Dogs is launching a line of to-go cocktails that take this timeless combination up a notch. Each classic cocktail flavor marries PDT’s mixology expertise with Pernod Ricard’s most popular spirits brands, paired with your favorite dog.
Designed by TAVERN, the agency of record for Crif Dogs and Please Don’t Tell, the bottles are layered with PDT easter eggs, in the spirit of speakeasy secrecy. Mike Perry, TAVERN’S creative director who led the rebrand for Please Don’t Tell and Crif Dogs back in 2021, revealed that the new range’s label designs were inspired by Crif Dog’s home: Saint Marks St. in New York City. Like New York itself, where nothing is forever and people from every walk of life can be found, the design is a melting pot of visual ephemera, from graffiti to old signage and everything in between.
There’s nothing more New York than a hot dog, no better companion than a carbonated beverage and no better place to get one than Crif Dogs. The infamous hot dog shop is the East Village’s favorite spot for a late-night street food fix and front for speakeasy, Please Don’t Tell.
In collaboration with Pernod Ricard, Crif Dogs is launching a line of to-go cocktails that take this timeless combination up a notch. Each classic cocktail flavor marries PDT’s mixology expertise with Pernod Ricard’s most popular spirits brands, paired with your favorite dog.
Designed by TAVERN, the agency of record for Crif Dogs and Please Don’t Tell, the bottles are layered with PDT easter eggs, in the spirit of speakeasy secrecy. Mike Perry, TAVERN’S creative director who led the rebrand for Please Don’t Tell and Crif Dogs back in 2021, revealed that the new range’s label designs were inspired by Crif Dog’s home: Saint Marks St. in New York City. Like New York itself, where nothing is forever and people from every walk of life can be found, the design is a melting pot of visual ephemera, from graffiti to old signage and everything in between.
Building off the brand we created
Mike Perry, Founder and Creative Director of TAVERN led the rebrand for Please Don’t Tell and Crif Dogs back in 2021 and translated the identity into packaging worthy of the iconic brand.
Building off the brand we created
Mike Perry, Founder and Creative Director of TAVERN led the rebrand for Please Don’t Tell and Crif Dogs back in 2021 and translated the identity into packaging worthy of the iconic brand.
Building off the brand we created
Mike Perry, Founder and Creative Director of TAVERN led the rebrand for Please Don’t Tell and Crif Dogs back in 2021 and translated the identity into packaging worthy of the iconic brand.
Easter eggs, in the spirit of speakeasy secrecy
Playing into the fact that Crif Dogs is the front for speakeasy Please Don’t Tell, the TAVERN team hid subtle hints of PDT branding in the designs.
Easter eggs, in the spirit of speakeasy secrecy
Playing into the fact that Crif Dogs is the front for speakeasy Please Don’t Tell, the TAVERN team hid subtle hints of PDT branding in the designs.
Easter eggs, in the spirit of speakeasy secrecy
Playing into the fact that Crif Dogs is the front for speakeasy Please Don’t Tell, the TAVERN team hid subtle hints of PDT branding in the designs.
Proudly based in Brooklyn and beyond.
© 2024 Tavern - All Rights Reserved
Proudly based in Brooklyn and beyond.
© 2024 Tavern - All Rights Reserved
Proudly based in Brooklyn and beyond.
© 2024 Tavern - All Rights Reserved