An own-label beer brand for our own agency that turned TAVERN’s passion for beer and expertise in branding into a limited-release product to promote our agency launch. Tavern is the perfect cocktail of one part design and one part advertising. We seek to break the silos between disciplines to more nimbly brand at the speed of culture. Because brands aren’t static and branding shouldn’t be either.

With a team stacked with industry veterans who live and breathe (and, of course, drink) beer, we knew we needed to put our money where our mouth is. We spend all day, every day, creating brands for our clients and helping them navigate the industry, why shouldn’t we be using that same expertise for ourselves?

So we set to work breaking silos yet again, this time between agency and beer brand. With design elements steeped in beer-world heritage cues like our blackletter wordmark and horse crest (inspired by America’s first tavern - the White Horse), we crafted our first SKU, a Lager, fit for the name Tavern. 

The rich visual world surrounding our brand transports you to our spiritual home: a place where people from all walks of life can come together for a good drink in good company. Because when great minds and different perspectives come together, even for a just a quick drink, something magical happens.

Already bringing some of that magic to the real world, Tavern Lager will be available for a limited time at a carefully curated selection of bars in NYC, most notably the renowned PDT (Please, Don't Tell).

The Tavern brand is our love letter to the world of food, bev and hospitality. It embodies both our passion for the industry and our drive to never stop challenging the status quo of what a world-class branding agency should look like.