Faccia Brutto X Tavern: 30 Month Aged Fernet
Client
Faccia Brutto X Tavern
Branding
Branding & LTO Strategy
Packaging Design
Art Direction
Motion Design
Transporting the Italian American social club into a bottle
To celebrate our third year in business, we partnered with our friends, clients and Brooklyn neighbors, Faccia Brutto to create something truly one-of-a-kind: a 30-month barrel-aged Fernet Pianta, crafted exclusively for our clients, collaborators, and closest friends. Fewer than 450 bottles exist. None will ever be sold.
Two Brooklyn brands.
One shared heritage.
A holiday tradition that feels right at home in the Tavern universe.
A collaboration born from Brooklyn craft and friendship
Tavern and Faccia Brutto have been intertwined for years. We’ve helped them build the brand on the ground, from bar activations to local hype, and along the way became genuine friends and admirers of their work. Their Fernet Pianta is, without exaggeration, one of the best Fernets on the market, beloved by bartenders and obsessives alike.
Taking their signature Fernet Pianta, placed it in white oak barrels, and aged it for 30 months exclusively for Tavern. This is their first-ever aged Fernet, made specifically for this collaboration, never to be reproduced again.
A world built from Italian American ritual
Our previous holiday gifts — Tavern Beer (Year 1) and Tavern Wine (Year 2) — established a brand universe rooted in hospitality, heritage, and that timeless, slightly kitschy magic of neighborhood haunts, dive bars and social clubs. This Aged Fernet extends that universe, deepening it with a new chapter.
It feels unmistakably Tavern. It feels unmistakably Brooklyn. And it weaves perfectly into Faccia Brutto’s own story as a maker of old-world Italian spirits crafted in modern-day America.
Design: modern heritage in its purest form
Inspired by a century’s worth of Fernet and amaro labels from our personal Italian amaro archives, the design reflects the early-20th-century aesthetic that once defined these spirits, a restrained Art Deco sensibility, geometric, and bold typographic forms that signaled both medicinal and futurism.
We revived those early design codes, then reinterpreted them through the lens of Modern Heritage, creating a label that feels unmistakably contemporary while still carrying the weight of a hundred years of craft.
Transporting the Italian American social club into a bottle
To celebrate our third year in business, we partnered with our friends, clients and Brooklyn neighbors, Faccia Brutto to create something truly one-of-a-kind: a 30-month barrel-aged Fernet Pianta, crafted exclusively for our clients, collaborators, and closest friends. Fewer than 450 bottles exist. None will ever be sold.
Two Brooklyn brands.
One shared heritage.
A holiday tradition that feels right at home in the Tavern universe.
A collaboration born from Brooklyn craft and friendship
Tavern and Faccia Brutto have been intertwined for years. We’ve helped them build the brand on the ground, from bar activations to local hype, and along the way became genuine friends and admirers of their work. Their Fernet Pianta is, without exaggeration, one of the best Fernets on the market, beloved by bartenders and obsessives alike.
Taking their signature Fernet Pianta, placed it in white oak barrels, and aged it for 30 months exclusively for Tavern. This is their first-ever aged Fernet, made specifically for this collaboration, never to be reproduced again.
A world built from Italian American ritual
Our previous holiday gifts — Tavern Beer (Year 1) and Tavern Wine (Year 2) — established a brand universe rooted in hospitality, heritage, and that timeless, slightly kitschy magic of neighborhood haunts, dive bars and social clubs. This Aged Fernet extends that universe, deepening it with a new chapter.
It feels unmistakably Tavern. It feels unmistakably Brooklyn. And it weaves perfectly into Faccia Brutto’s own story as a maker of old-world Italian spirits crafted in modern-day America.
Design: modern heritage in its purest form
Inspired by a century’s worth of Fernet and amaro labels from our personal Italian amaro archives, the design reflects the early-20th-century aesthetic that once defined these spirits, a restrained Art Deco sensibility, geometric, and bold typographic forms that signaled both medicinal and futurism.
We revived those early design codes, then reinterpreted them through the lens of Modern Heritage, creating a label that feels unmistakably contemporary while still carrying the weight of a hundred years of craft.
Transporting the Italian American social club into a bottle
To celebrate our third year in business, we partnered with our friends, clients and Brooklyn neighbors, Faccia Brutto to create something truly one-of-a-kind: a 30-month barrel-aged Fernet Pianta, crafted exclusively for our clients, collaborators, and closest friends. Fewer than 450 bottles exist. None will ever be sold.
Two Brooklyn brands.
One shared heritage.
A holiday tradition that feels right at home in the Tavern universe.
A collaboration born from Brooklyn craft and friendship
Tavern and Faccia Brutto have been intertwined for years. We’ve helped them build the brand on the ground, from bar activations to local hype, and along the way became genuine friends and admirers of their work. Their Fernet Pianta is, without exaggeration, one of the best Fernets on the market, beloved by bartenders and obsessives alike.
Taking their signature Fernet Pianta, placed it in white oak barrels, and aged it for 30 months exclusively for Tavern. This is their first-ever aged Fernet, made specifically for this collaboration, never to be reproduced again.
A world built from Italian American ritual
Our previous holiday gifts — Tavern Beer (Year 1) and Tavern Wine (Year 2) — established a brand universe rooted in hospitality, heritage, and that timeless, slightly kitschy magic of neighborhood haunts, dive bars and social clubs. This Aged Fernet extends that universe, deepening it with a new chapter.
It feels unmistakably Tavern. It feels unmistakably Brooklyn. And it weaves perfectly into Faccia Brutto’s own story as a maker of old-world Italian spirits crafted in modern-day America.
Design: modern heritage in its purest form
Inspired by a century’s worth of Fernet and amaro labels from our personal Italian amaro archives, the design reflects the early-20th-century aesthetic that once defined these spirits, a restrained Art Deco sensibility, geometric, and bold typographic forms that signaled both medicinal and futurism.
We revived those early design codes, then reinterpreted them through the lens of Modern Heritage, creating a label that feels unmistakably contemporary while still carrying the weight of a hundred years of craft.
A world you can step into
This project wasn’t just about making a bottle. It was about building a place. A familiar one. The kind you grew up around, or wish you had. Italian American social clubs, back rooms, holiday tables, neighborhood rituals — translated into form, type, material, and weight. Every detail works together to make the object feel lived-in, earned, and quietly ceremonial.
A world you can step into
This project wasn’t just about making a bottle. It was about building a place. A familiar one. The kind you grew up around, or wish you had. Italian American social clubs, back rooms, holiday tables, neighborhood rituals — translated into form, type, material, and weight. Every detail works together to make the object feel lived-in, earned, and quietly ceremonial.
A world you can step into
This project wasn’t just about making a bottle. It was about building a place. A familiar one. The kind you grew up around, or wish you had. Italian American social clubs, back rooms, holiday tables, neighborhood rituals — translated into form, type, material, and weight. Every detail works together to make the object feel lived-in, earned, and quietly ceremonial.
Proudly based in Brooklyn and beyond.
– Modern Heritage™ Framework – All rights reserved
Proudly based in Brooklyn and beyond.
Modern Heritage™ Framework – All rights reserved
Proudly based in Brooklyn and beyond.
Modern Heritage™ Framework – All rights reserved