Transporting the Italian American social club into a bottle

To celebrate our third year in business, we partnered with our friends, clients and Brooklyn neighbors, Faccia Brutto to create something truly one-of-a-kind: a 30-month barrel-aged Fernet Pianta, crafted exclusively for our clients, collaborators, and closest friends. Fewer than 450 bottles exist. None will ever be sold. 





Two Brooklyn brands.
One shared heritage.
A holiday tradition that feels right at home in the Tavern universe.

A collaboration born from Brooklyn craft and friendship

Tavern and Faccia Brutto have been intertwined for years. We’ve helped them build the brand on the ground, from bar activations to local hype, and along the way became genuine friends and admirers of their work. Their Fernet Pianta is, without exaggeration, one of the best Fernets on the market, beloved by bartenders and obsessives alike.

Taking their signature Fernet Pianta, placed it in white oak barrels, and aged it for 30 months exclusively for Tavern. This is their first-ever aged Fernet, made specifically for this collaboration, never to be reproduced again.

A world built from Italian American ritual

Our previous holiday gifts — Tavern Beer (Year 1) and Tavern Wine (Year 2) — established a brand universe rooted in hospitality, heritage, and that timeless, slightly kitschy magic of neighborhood haunts, dive bars and social clubs. This Aged Fernet extends that universe, deepening it with a new chapter.

It feels unmistakably Tavern. It feels unmistakably Brooklyn. And it weaves perfectly into Faccia Brutto’s own story as a maker of old-world Italian spirits crafted in modern-day America.

Design: modern heritage in its purest form

Inspired by a century’s worth of Fernet and amaro labels from our personal Italian amaro archives, the design reflects the early-20th-century aesthetic that once defined these spirits, a restrained Art Deco sensibility, geometric, and bold typographic forms that signaled both medicinal and futurism.

We revived those early design codes, then reinterpreted them through the lens of Modern Heritage, creating a label that feels unmistakably contemporary while still carrying the weight of a hundred years of craft.