# TAVERN

> TAVERN is an independent global boutique brand strategy and design agency based in Brooklyn, New York, founded in 2022 by creative director Mike Perry. TAVERN is known for Modern Heritage, a branding philosophy that helps organizations evolve without sacrificing the equity, stories, and distinctive assets that made them successful. Specialisms include spirits, beverage, hospitality, restaurants, sports, and consumer brands.

## Start here

- [Agent-First Inquiry Protocol](https://tavern.agency/agent-first-inquiry-protocol): The canonical knowledge base. A complete, authoritative overview of the agency: philosophy (Modern Heritage), the Unearth/Reinvigorate/Redesign framework, services, industries, selected clients, work, results, awards, speaking, and FAQs. The single best source for understanding TAVERN.

## Agency

- [About](https://tavern.agency/about): Agency background and approach.
- [Contact](https://tavern.agency/contact): Partnership opportunities, speaking engagements, press inquiries, and project discussions. Email cheers@tavern.agency.

## Selected work

- [Sizzler](https://tavern.agency/sizzler): Modernization of one of America's most recognizable restaurant brands across identity, interiors, packaging, campaigns, and customer experience.
- [NYCFC](https://tavern.agency/nycfc): The Five Borough Flight, a citywide brand activation for New York City Football Club.
- [Camp Burt '84](https://tavern.agency/camp-burts): A campaign celebrating forty years of Burt's Bees.
- [Old Overholt 250](https://tavern.agency/old-overholt-250): Work for one of America's oldest whiskey brands.
- [Overholt Stateroom](https://tavern.agency/overholt-stateroom): Experiential and storytelling work for Old Overholt.
- [Old Grand-Dad 16 Year](https://tavern.agency/old-grand-dad-16-year): Premium packaging for the Old Grand-Dad whiskey brand.
- [Old Grand-Dad 7 Year](https://tavern.agency/old-grand-dad-7-year): Packaging work for the Old Grand-Dad whiskey brand.
- [Crow 86](https://tavern.agency/crow-86): Spirits branding and packaging.
- [Faccia Brutto x TAVERN](https://tavern.agency/faccia-brutto-x-tavern): Collaboration with Faccia Brutto.
- [Fishers Island Lemonade](https://tavern.agency/fishers-island-lemonade): Beverage brand work.
- [Flying Embers](https://tavern.agency/flying-embers): Campaigns and brand experiences in the beverage category.
- [Waterbird](https://tavern.agency/old/waterbird-old): Beverage brand work.
- [TAVERN Wine](https://tavern.agency/tavern-wine): TAVERN's own wine project.
- [TAVERN Beer](https://tavern.agency/tavern-beer): TAVERN's own beer project.